7 things you may not know about Rotary
British Brand – Swiss Watch
Although Rotary Head offices are in London its origins are Swiss and they still manufacture in Switzerland.
The city of La Chaux-de-Fonds in Switzerland’s Jura Mountains, the birthplace of Rotary, is synonymous with high quality watches. Drawing from a pool of skilled craftsmen, Rotary ranks alongside other prestigious watches founded in the same city including Rolex, Ebel, Tag Heuer, Movado and Omega.
Rotary Watches Limited is an award-winning worldwide brand of classic timepieces. Rotary is still owned by the Dreyfuss family with Robert Dreyfuss at the helm, the fourth generation of the family. Rotary is now the oldest family-owned and run Swiss watchmaker. The founder, Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance, a strong tradition still upheld today.
Suppler to the British Army
Rotary’s commitment to quality precision watchmaking and value for money led to them being appointed as official watch supplier to The British Army. They were appointed in 1940, a short time in to the Second World War and within 15 years of the family opening an office in London.
A Rotary in every home
The drafting of vast numbers into the army during the Second World War placed a Rotary watch into almost every household in the country. In November 2010 Rotary launched their “Help for Heroes” watch to help raise funds for the Help for Heroes charity.
First Shockproof Watch
In 1934 Rotary launched its first shockproof watch using innovative technology
2006 Rotary Launch the reversible “Revelation” Range
Two faces, two times, one watch…
Innovative Revelation models feature two watch faces and two movements that can be set with two different time zones. Different coloured dials with sapphire glass set within detailed cases, these exceptional timepieces are ideal for the busy traveller.
In 2005 Rotary announced the launch of 'Dolphin Standard' enabling you to swim and dive all day with your watch. In 2009 Rotary re-named Dolphin as Waterproof, giving greater clarity to the term. At the same time they introduced their “Lifetime Guarantee”
If you have a Rotary watch with a second hand it will start to jump 2 seconds instead of 1 when the battery is ready for replacing.